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Design from Finland
NeuleKalevala

The Finnish Fairytale 

Dive into the Finnish forest lifestyle and wear the Magic of Kalevala. 

NeuleKalevala logo
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IAMMAI LOGO

Welcome to Mai's Magic Wardrobe, your unique destination where fashion meets Nature and creativity meets sustainability!

In the Magic Wardrobe you will find Nordic ecoluxury in Merino wool knitwear, accessories and organic jewelry

that you can combine creatively and personally for every season and occasion and breathe new life into your favorite garments, ensuring they remain beloved treasures for years to come. The Magic Wardrobe concept offers timeless, versatile, adatable pieces that embrace feminine power and self-expression. 

The Magic Wardrobe Shop

FASHION SHOWS & Events

Videos:  Thank you Finland, 5th of December, Malmitalo, Helsinki and
Fashion Model Agency Finland model show 
Coming up:  World Fashion Week @wfw.ai July 2026 in Paris, New York Fashion Week @nyfw_am 2027

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