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The Finnish Fairytale

-Finnish Fashion Happiness-

Handmade Finnish Fairytale Accessories” - Shop New Arrivals

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Handcrafted accessories and jewelry made with ecological materials.

designed to last and feel meaningful.

Shop Bestsellers

Shop the Magic Wardrobe Shop by Category

Hair accessories

Hair Accessories

Handmade in Finland, Ecological materials

Build your fairytale set

- We ship to Finland and worldwide.

Free shipping to Finland & worldwide on orders over 500€.

FASHION SHOWS & Events

Nature Goddesses show 2026
Dipoli, Espoo
World Fashion Week @wfw.ai July 2026 in Paris
New York Fashion Week @nyfw_am 2027

Mai Niemi Spring with nature on🌼🌷🧚💐🌹🌺.
@wfw.ai @vlgeai @finnishdesigners @fashionfinland1917 @suomentekstiilijamuoti #maimagicwardrobe #mainiemisuperfashion #finnishfairytale #wearablenature #mainiemifinnishfairytaleshop

Mai Niemi Spring with nature on🌼🌷🧚💐🌹🌺.
@wfw.ai @vlgeai @finnishdesigners @fashionfinland1917 @suomentekstiilijamuoti #maimagicwardrobe #mainiemisuperfashion #finnishfairytale #wearablenature #mainiemifinnishfairytaleshop

Muodin evoluutio — miten vaatteet muokkaavat sitä, keitä olemme. @suomentekstiilijamuoti @fashionfinland1917 @finnishdesigners @wfw.ai @vlgeai
Link in Bio #muodinEvoluutio #blogi

Muodin evoluutio — miten vaatteet muokkaavat sitä, keitä olemme. @suomentekstiilijamuoti @fashionfinland1917 @finnishdesigners @wfw.ai @vlgeai
Link in Bio #muodinEvoluutio #blogi

Magic Wardrobe fashion story. @vlgeai @wfw.ai @torikorttelit

Magic Wardrobe fashion story. @vlgeai @wfw.ai @torikorttelit

Louhivoima käyttöön on uusin blogini, jossa peräänkuulutetaan Louhivoiman vapauttamista ja hyödyntämistä naisyrittäjyyttä tukemalla. #neulekalevala #naisyrittäjät
@suomentekstiilijamuoti @fashionfinland1917 @fashioninhelsinki @finnishdesigners

Louhivoima käyttöön on uusin blogini, jossa peräänkuulutetaan Louhivoiman vapauttamista ja hyödyntämistä naisyrittäjyyttä tukemalla. #neulekalevala #naisyrittäjät
@suomentekstiilijamuoti @fashionfinland1917 @fashioninhelsinki @finnishdesigners

Natural fashion lovers are the real champions and deserve a 🌼🌸🌺🌷💐medal! Created with flower fairies on Fairy Day! Flower medals are on sale in my webshop now. @wfw.ai
#maimagicwardrobe #flowerpower #fairyday #fashionhelsinki

Natural fashion lovers are the real champions and deserve a 🌼🌸🌺🌷💐medal! Created with flower fairies on Fairy Day! Flower medals are on sale in my webshop now. @wfw.ai
#maimagicwardrobe #flowerpower #fairyday #fashionhelsinki

18th of May we celebrate the Nature Elementals as gratitude for making the nature blossom🧚🌼🌷🌹❤️🙏🏻! @mirjamh0kkanen
#fairyday #maimagicwardrobe #finnishdesign #natureconnectedfashion

18th of May we celebrate the Nature Elementals as gratitude for making the nature blossom🧚🌼🌷🌹❤️🙏🏻! @mirjamh0kkanen
#fairyday #maimagicwardrobe #finnishdesign #natureconnectedfashion

Taikavaatekaappi on suomalainen innovaatio. Tässä sen tarina. @suomentekstiilijamuoti @finnishdesigners @fashionfinland1917

Taikavaatekaappi on suomalainen innovaatio. Tässä sen tarina. @suomentekstiilijamuoti @finnishdesigners @fashionfinland1917

Mai Magic Wardrobe is natural fashion in many ways. #maimagicwardrobe #neulekalevala #mainiemifinnishfairytaleshop #mainiemisuperfashion #designfromfinland

Mai Magic Wardrobe is natural fashion in many ways. #maimagicwardrobe #neulekalevala #mainiemifinnishfairytaleshop #mainiemisuperfashion #designfromfinland

Natureal fashion runway. Nature Goddess theme to celebrate spring and nature connected lifestyle by wearing nature inspired natural fashion. Luonnottaret are mythical beings, fairies, elementals that help flowers and whole nature blossom
and even art. We celebrate them on 18th of May Fairy Day with great gratitude. Special thanks to 🌹🧚🌷🩷
@fashionmodelagencyfinland @jukeluoma @ihamakimika @varia_hiusala @minnaannola @valonpaivat @simsensitive
@vlgeai @wfw.ai

Natureal fashion runway. Nature Goddess theme to celebrate spring and nature connected lifestyle by wearing nature inspired natural fashion. Luonnottaret are mythical beings, fairies, elementals that help flowers and whole nature blossom
and even art. We celebrate them on 18th of May Fairy Day with great gratitude. Special thanks to 🌹🧚🌷🩷
@fashionmodelagencyfinland @jukeluoma @ihamakimika @varia_hiusala @minnaannola @valonpaivat @simsensitive
@vlgeai @wfw.ai

Proud mom for Max and Gesina.

Proud mom for Max and Gesina.

Finland is the happiest country in the world. I believe our secret is our strong nature connection. I believe a strong human nature connection is the basis of the sustainable world. Fashion is no exception. In the coming World Fashion Week I will present my wearable nature Finnish fairytales. @wfw.ai @vlgeai @finnishdesigners @fashionfinland1917 @suomentekstiilijamuoti

Finland is the happiest country in the world. I believe our secret is our strong nature connection. I believe a strong human nature connection is the basis of the sustainable world. Fashion is no exception. In the coming World Fashion Week I will present my wearable nature Finnish fairytales. @wfw.ai @vlgeai @finnishdesigners @fashionfinland1917 @suomentekstiilijamuoti

My new earchime earrings are inprired of Finnish kantele and wind chimes to play a beautiful melody of nature that allures the fairies.
Check out mainiemi.com/earrings and Mai Niemi Finnish Fairytale shop, Helsinki

My new earchime earrings are inprired of Finnish kantele and wind chimes to play a beautiful melody of nature that allures the fairies.
Check out mainiemi.com/earrings and Mai Niemi Finnish Fairytale shop, Helsinki

Fairies love natural fashion. They say beautyful and colorful clothes make their aura shine 🧚. So they had their own Luonnottaret, Nature Goddess, fashion show together with Finnish Goddesses in celebration of the arrival of spring. 🌷🌼🧚
#naturealfashion #maimagicwardrobe #neulekalevala #finnishfairytale #wearablenature @fashionmodelagencyfinland @simsensitive @ihamakimika @varia_hiusala @minnaannola @jukeluoma @valonpaivat @wfw.ai @vlgeai

Fairies love natural fashion. They say beautyful and colorful clothes make their aura shine 🧚. So they had their own Luonnottaret, Nature Goddess, fashion show together with Finnish Goddesses in celebration of the arrival of spring. 🌷🌼🧚
#naturealfashion #maimagicwardrobe #neulekalevala #finnishfairytale #wearablenature @fashionmodelagencyfinland @simsensitive @ihamakimika @varia_hiusala @minnaannola @jukeluoma @valonpaivat @wfw.ai @vlgeai

Backstage @mai.niemi.design @valonpaivat Luonnotar/Nature Goddess on stage experience. Photo: @minnaannola
🙏🏻❤️: @fashionmodelagencyfinland @ihamakimika @simsensitive @varia_hiusala

Backstage @mai.niemi.design @valonpaivat Luonnotar/Nature Goddess on stage experience. Photo: @minnaannola
🙏🏻❤️: @fashionmodelagencyfinland @ihamakimika @simsensitive @varia_hiusala

Dipoli Backstage pics. Great team, great show, great event, great place.🌹😍Thank you @valonpaivat @ihamakimika @fashionmodelagencyfinland @simsensitive @minnaannola @varia_hiusala @jukeluoma @mkaren2012 @elli_hemia

Dipoli Backstage pics. Great team, great show, great event, great place.🌹😍Thank you @valonpaivat @ihamakimika @fashionmodelagencyfinland @simsensitive @minnaannola @varia_hiusala @jukeluoma @mkaren2012 @elli_hemia

I have always wanted to bring joy to the people. Here The London Times caught me in action in London as I was entertaining the kids in Vauxhall. I was studying drama then in Hammersmith College and I was literally found there to the Clown Cavalcade theatre group. We performed in many places too. Such fun!

I have always wanted to bring joy to the people. Here The London Times caught me in action in London as I was entertaining the kids in Vauxhall. I was studying drama then in Hammersmith College and I was literally found there to the Clown Cavalcade theatre group. We performed in many places too. Such fun!

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@mai.niemi.design

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