News  & Blog

Fashion is constantly changing, reinventing itself with new designs and bold trends. Among these shifts rises a name that is capturing...

The fashion artist celebrates the 35th anniversary of NeuleKalevala and publishes of her new collection at the Tallinn Fashion Week...

In 2024 we are celebrating 25 years of Fashion freedom In 1999, when I studied Feng Shui at the European School of Feng Shui, I realized...

Mai Niemi Finnish Fairytale shop´s 10th Anniversary celebration gala show in Helsinki. The magical gala was created by professional team...

Multidimensional creativity, Mai Niemi As humanity, we are at a crossroads where we have to choose whether we want an artificial AI world...

The 9th Helsinki Fashion Week is the world´s first sustainable fashion week. It was not just the sustainable clothes, but we enjoyed also...

Runway Rendezvous: A Recap of the Captivating Collections at Helsinki Fashion Week Did you know that sustainability and edginess could...

Sampo, The Magic Mill of Wealth and Abundance Kalevala is the Finnish matriarchal rune wisdom and prophesy epic of the lost and the...

Deeply honored to be chosen to represent sustainable Finnish Fashion brand in coming Helsinki Fashion Week 2023. - Community and...

The Magic Wardrobe is a slow fashion innovation that answers to the demands of conscious consumers for natural clothing. ´The consumer...